Crafts Superstore Gains Control, Cuts Costs With HP Indigo Presses

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Executive Summary

Hobby Lobby is always looking for an edge on its competition. Several years ago, it found that edge in an unexpected place: printing labels and store signage in-house, using HP Indigo presses. Hobby Lobby wanted to provide cost-effective in-house printing with superior control and flexibility. Hobby Lobby has deployed three HP Indigo presses to produce in-store signage and labels serving more than 400 stores nationwide.

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