Business Intelligence

Crate and Barrel Enhances the Customer Shopping Experience With Google Maps API Premier

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Executive Summary

Crate and Barrel first opened its doors in 1962 as a family business: a husband and wife team - Gordon and Carole Segal - plus one eager sales associate. Today's Crate and Barrel family has grown to 160 stores and more than 7,000 associates nationwide - and it is still expanding. The company wanted to translate welcoming, spontaneous and inviting experience into its online stores. Crate and Barrel deployed Google Maps API Premier that provides quick answers. Also, it helped in exploring some of new mobile features in Google Maps API to provide shoppers with instant, anywhere access to store locator information.

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