Creativity Inc. Gains Competitive Advantage in $10 Billion Craft Industry With IBM Cognos Software

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Executive Summary

Creativity Inc. is a leading designer, marketer, and distributor of basic crafting, beading, organization, paper crafting, and scrapbooking products. It needed to Provide supply chain team with daily and weekly details about customer fill rate to better meet customer expectations. It deployed a Business Intelligence (BI) solution that coordinates disparate data sources and locations to provide a single view of the truth for improved decision making.

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