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Established in February 2007, the Australian Technical College - Perth South (ATC - Perth South) is one of a national network of new independent secondary schools that provide vocational training for Year 11 and 12 apprentices. The college found it difficult to keep track of its 150 first-year apprentices as they rotated every five weeks between the college's campus and job placements. In particular, it could not collate contact and performance data in way that enabled it to produce timely and comprehensive reports. By deploying Microsoft Dynamics CRM 4.0 as relationship management system, college centralized all placement-related data, enabling it to track individual- and company-level placement performance, analyze apprenticeship outcomes and trends, monitor local industry needs, and ensure that students gained apprenticeships that offer the best chance of future prosperity.
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