Banking Investigate

Customer Satisfaction Survey for Banking Institution

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Executive Summary

The Client is one of the largest banks headquartered on the east coast. This banking institution decided that they needed a way to measure customer satisfaction and their customer's view of their banking services. Telvista's goal for this banking client was to help them identify specific areas where they could improve customer satisfaction. Telvista helped to reveal key attributes that drive customer loyalty, and uncovered trends that allowed the bank to make the changes needed to increase customer loyalty. The client has saved approximately $100,000 by retaining more than 750 customers in the first year.

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