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Cyprus Telecommunications Authority (CYTA), a leading telecommunications provider in Cyprus, offers a full range of services including fixed and mobile telephony, ISDN, high-speed networks and international products. CYTA needed a data infrastructure that could provide staff with insight into customer needs. CYTA selected the IBM InfoSphere Balanced Warehouse E7000. As a result there was increase in acceptance rate for outbound campaigns from a few percentage points to 30 percent.
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