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New Jersey-based Data Reduction Systems provides data storage archival and retrieval solutions to businesses, including support for server-based business operations such as accounting and solutions specifically for pharmaceutical companies. The company's existing customer relationship management (CRM) solution had not gained traction among employees. The system was difficult to use and managers had to constantly encourage salespeople to enter and update information. With a lack of reliable data, the ability to make sound decisions based on facts had degraded. Moreover, the system had a cumbersome user interface and accessing data and creating reports was difficult. After evaluating CRM solutions, decision makers at Data Reduction Systems selected Microsoft Dynamics? CRM Online. All employees have adopted the new system, and the company now has real-time access to accurate sales data.
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