Data Management

Data Services Company Gains Actionable Insights Into Social Media With Hybrid Cloud

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Executive Summary

A provider of data discovery services, iTrend wanted better tools for tracking and analyzing the exploding volume of unstructured data produced each day by social media. The company decided to base its new data discovery platform on a hybrid cloud implementation that includes the Windows Azure platform. As a result, the company can bring its innovative services to market more quickly, build a competitive advantage, and help its customers gain valuable insights from millions of online conversations.

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