Dell Technology Helps the Limited Track Customer Traffic and Improve Quality of Service in Its 220 Retail Fashion Stores, Increasing Data Collection Accuracy by 27 Percent

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Executive Summary

The Limited needed a more accurate way to count customer traffic in its stores so that management could improve customer service, staffing, merchandising effectiveness, and ultimately profitability. A video management system from Dell partner DIGIOP Technologies, running on customized Dell OptiPlex computers, enables The Limited to accurately capture and then analyze in-store data to maximize the customer experience while minimizing labor costs.

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