Mobility

Demographic Survey for Wireless Company

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Executive Summary

A fast-growing wireless company with over 1.5 million customers had a limited understanding of their customers. The company offers prepaid wireless phone service. The client turned to Telvista to acquire the customer knowledge they needed at a price they could afford. Telvista implemented an IVR-based survey solution for the client. Automating the survey using a custom IVR makes the survey process repeatable, reliable, and cost-effective. Telvista's survey solution captures the ZIP code, age, employment/student status, and household income of each person who calls to activate service. By handling all data collection through self-service technology, the client saves 60% on per-minute costs alone.

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