Business Intelligence

Desigual Sets Up B2B Channel For Multibrand Stores And Sales Representatives

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Executive Summary

Having been in business for only 26 years, Desigual is currently one of the fashion industry's leaders. This multinational firm, headquartered in Barcelona, has over 200 brand stores plus also 7,000 multibrand points of sale and 1,700 corners in department stores, employing over 2,000 people worldwide. This project started out with an analysis of the relationship processes between Desigual and its sales force, which used to be supported by a customized solution based on now outdated technology lacking functional coverage. Once the chosen solution had been defined, solution building and customization started and extended over no more than five months, reaching the milestone of being up and running prior to autumn - winter season.

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