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Desktop Publishing Innovator Taps Into Huge Market With Flexible Publishing Solution

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Executive Summary

Quark, which creates software used to design print and digital publications, wanted to expand beyond its traditional professional design and corporate customer base to reach small and midsize businesses. To tackle the challenge, Quark decided to use Microsoft products and technologies, including the Microsoft Visual Studio development system, Microsoft SQL Server 2005 database management software, the Microsoft .NET Framework, and Microsoft Expression Blend design software. The result, called Quark Promote, is a free, easy-to-use software application that lets users customize professionally designed templates to produce their own promotional materials. It is open to a wide range of third parties - including professional printers and, soon, graphic designers - and provides a compelling offering that helps Quark push into a large market.

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