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Dialego wanted to create a complex data model to support comprehensive multiclient studies for commerce and manufacturers and simplify the preparation of panel data and comprehensive survey results. The challenge was to ensure a quick, six-week implementation to meet project deadlines. Dialego worked with Hansen Group to implement Oracle Business Intelligence Standard Edition One, which helped Dialego to efficiently enter survey results and data into a central warehouse and enabled the company to analyze image and competition data for food retailing and pharmacies, as well as answer various questions associated with shopper behavior patterns - including shopping outlets visited, reasons for selections, etc.
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