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Digi TV Plus wanted to implement a robust business intelligence solution to secure prompt information about the rapidly growing customer base, such as the channels or subscription packages purchased, resellers used, and marketing campaigns leveraged and perform analysis on millions of customer events per month, as the customer base and related data offer the most valuable asset in the pay-TV business. The challenge was to facilitate rapid, well-informed decision-making on emerging business opportunities. Digi TV Plus worked with Oracle Partner CSolutor to deploy Oracle Business Intelligence Suite Enterprise Edition Plus - enabling the company to quickly detect and analyze shifting trends in the customer base, and the associated drivers.
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