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DIMAR Group operates in retail, marketing consumer products through a multi-channel distribution network. As the business grew, the central IT unit reacted by adding more servers and storage devices, and the IT landscape became increasingly complex. Over time, management, energy and data center costs began to rise. DIMAR Group migrated its solutions from another vendor's Unix to IBM AIX, running on virtualized servers based on IBM BladeCenter PS701 blade servers with IBM POWER7 processors. They deployed IBM BladeCenter HX5 and HS22 blades with Intel processors, and IBM System Storage DS5100 devices. Moving to a virtualized infrastructure on BladeCenter has reduced the number of physical servers from 50 to four IBM blades, and reduced energy costs by around 90 percent.
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