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directdialogs: SaaS Based Cardless Loyalty Startup Accelerates Time-to-Market With Cloud Services

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Executive Summary

Directdialogs creates comprehensive, simple and affordable marketing solution for B2C businesses. In October 2011, the company launched a loyalty program that combines cardless loyalty with mobile, social, and email marketing. By running directdialogs on the Windows Azure platform, the company took advantage of a flexible development environment along with the stability, scalability, and easy maintenance of cloud computing. The result was much faster time-to-market, and more ability to focus on the application, leaving infrastructure concerns to Microsoft.

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