DLI Market Intelligence Rapidly Develops Sales Analysis Tool for Pharmaceuticals

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Executive Summary

DLI Market Intelligence wanted to develop a timely and cost-efficient solution that presents pharmaceutical sales data in map format and ensure flexible installation at the customer site through a Web-browser accessible application. The challenge was to generate simple and uncomplicated solution for the customer accessing the analytical information via a Web portal. DLI Market Intelligence created user-friendly and intuitive solution that is instantly understood by sales staff and sales directors by showing data graphically as regions on the map of Denmark, using colors to show things such as potential turnover or competitors' turnover and developed the application in 1,200 hours without the use of external consultants by using Oracle components, such as Oracle Application Express and Oracle Fusion Middleware MapViewer.

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