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Executive Summary

Swinton Group is the largest high street insurance chain in the UK. Swinton Group wanted to improve speed, control, effectiveness and accuracy in marketing campaigns designed to target valuable customers, generate leads and build market share in a relentlessly competitive marketplace. To master these challenges Swinton Group chose SAS Institute. Swinton Group deployed SAS Marketing Automation including SAS Campaign Management, SAS Enterprise Guide, SAS Enterprise Miner, SAS Data Integration Studio, SAS Web Report Studio, and SAS Management Console. Swinton is using SAS Marketing Automation to improve campaigns, acquire new customers and increase market share. With major gains anticipated, the operational efficiency improvements delivered by SAS gave the business an immediate return on its investment.

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