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The market leader in a high-growth specialty pharmaceutical segment was searching for growth opportunities to complement its anchor product. Although its product had achieved "Blockbuster" status, the company was actively looking for opportunities to capitalize on its strong market position and build a larger presence within physician specialties. The company engaged Kaiser to identify and prioritize adjacent market opportunities and potential acquisition candidates. After objectively assessing the client's capabilities and relative strengths, Kaiser conducted a detailed analysis of adjacent markets and identified and screened opportunities based on their ability to strengthen the portfolio by acquiring a complementary product or a company with a complementary product portfolio.
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