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DSC Consulting wanted to improve visibility into sales and customer data and enhance ability to cross and up-sell by consolidating multiple sales databases into one master record. The challenge was to enable IT team to focus on strategic activities, rather than managing applications. DSC Consulting replaced Sales Logic and ACT! Customer Relationship Management (CRM) systems with Oracle CRM On Demand in just 30 days, improving visibility into customer and prospect data and managing sales processes more effectively as well as consolidated and centralized customer and contact records, giving the company - instead of individual sales representatives - ownership of customer data.
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