Business Intelligence

Dun & Bradstreet Strengthens Its Competitiveness With SAS

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Executive Summary

Dun & Bradstreet, providing commercial information and insight about businesses since 1841, has one of its many international locations in Prague. D&B wanted to reduce time spent evaluating data collected from external sources; increase the number of companies with an assigned D&B rating; enable retro analysis, scoring and rating, and performance measurement capabilities; and provide D&B with a source of near-real-time client evaluation versus semi-annual updates. To master these challenges D&B chose SAS Institute. D&B deployed SAS Enterprise Miner and SAS Enterprise Guide. SAS Enterprise Miner and SAS Enterprise Guide improved the information quality and provided the flexibility to create other tailor-made analyses to meet internal D&B and clients needs including the ability to perform custom retro-analysis and behavioural scoring.

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