Eastern European Bank Works Smarter to Improve Sales and Change Organizational Culture

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Executive Summary

With the increasingly competitive international market for financial services, the bank realized it needed to work smarter, continually optimizing its operations to improve its business results. An end-to-end sales system built on a foundation of BPM and SOA is helping the bank gain control over its sales process and meet the business objectives of increasing sales, retaining profitable customers and improving employee performance - while giving the bank the agility it needs to adapt to future changes in the business environment.

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