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eBay Enhances Customer Loyalty With Software-Plus-Services Shopping Solution

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Executive Summary

With a presence in 39 countries and an active customer base of more than 80 million people, eBay is the world's largest online marketplace. To maintain its leadership position, eBay is constantly creating new solutions for engaging with customers. One such solution is the eBay Sidebar for Internet Explorer, based on Microsoft Silverlight. Through this sidebar, eBay provides a wealth of customer-specific information about buying and selling activity, the most exciting "Daily Deals," and desktop alerts when the customer is "Outbid" - even when the browser window is closed. With this solution, eBay is delivering on its brand promise of maintaining close customer engagement, enhancing customer loyalty, and strengthening relationships with retailers. The company also is inspiring third-party developers to use its Web services for building their own tools.

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