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An international education organization headquartered in the United States provides leadership development and life-success programs for young, high-achieving people worldwide. The education group faced this issue when it needed to integrate NetSuite CRM technology with disparate on-premises event registration applications. Lacking such integration, marketing and sales productivity suffered when time-consuming and error-prone manual data entry bogged down telesales staff members. The organization chose IBM WebSphere Cast Iron Cloud integration, which includes technology built for simplifying the NetSuite solution integration with other applications. The results of implementing IBM WebSphere were achieved fast time to value thanks to the "Configuration, not coding" approach to application integration and increased the accuracy of information because of the automated integration between applications.
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