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Online bank Egg launched in October 1998 and aims to revolutionize customers' experiences of financial services with a new and modern approach to banking. At launch, Egg received a high volume of customer complaints and feedback and the company created innovative ways to capture and record these. Egg recognized that it required a unified solution to capture customer complaints. It chose CDC Respond because it is flexible, simple to use and easy to upgrade and update. Respond's CenterPoint and browser-based application were made available to all customer-facing associates in the call center to capture complaints and feedback.
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