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EMC Corporation wanted to consolidate disparate data sources to reduce total cost of ownership, improve efficiency, and sharpen decision making and provide diverse users with insight into data on various topics, from sales metrics and customer information to Human Resources (HR) and financial figures. The challenge was to grow market share against other high-end storage competitors by leveraging data on customers and markets, and by improving customer service. EMC Corporation implemented a unified data warehouse with Oracle Business Intelligence Enterprise Edition and Oracle Database 11g, eliminating four legacy data warehouses and numerous overlapping business and analytics applications and improved accuracy and efficiency in financial reporting by eliminating 13 shadow business applications.
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