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EMC Insignia Experienced 20 Percent Increase in e-Commerce Sales With Google Site Search

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Executive Summary

EMC produces a line of software and hardware products that enable small and medium businesses to store, manage, protect, and share important business information. There was previously no search functionality on the site; customers had to navigate the site manually, page by page, to hone in on the right information. It needed search on site but definitely didn't have the bandwidth to write own search engine. EMC deployed Google Site Search which was simple and quick to setup, and there is almost no ongoing maintenance. Also, users can search PDF files, Excel documents, and web pages to find exactly what they need. Google Site Search helps customers access data quickly, get answers to common support questions, and find key product features.

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