Engineering Firm Pumps-Up Sales With CRM

Download Now Date Added: Mar 2010
Format: WORD

Blakers Pump Engineers designs and manufactures pumping systems for industrial customers across Australia and internationally. Bidding for large projects was a complex process, and the company could not easily share tender information with other staff and offices. The company contemplated building its own custom tender management application, but was delighted when Ignia, a Microsoft Gold Certified Partner, suggested building an application using Microsoft Dynamics CRM and Microsoft Office SharePoint Server 2007. The system was up and running within three months, and in less than a year had improved the company's sales conversion rate by 23%, or around A$1 million. The system gave staff across the company real-time and comprehensive access to information about all bids currently underway as well as potential future projects.