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Entertainment Provider Improves Video on Demand With New Web Tools and Technologies

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Executive Summary

To stay on the leading edge of the rapidly evolving online entertainment industry, Blockbuster needed to provide its customers with a compelling, PC-based, video-on-demand experience. Blockbuster used a set of integrated Web tools and technologies from Microsoft, including Microsoft .NET Framework 3.5, Windows Presentation Foundation, the Microsoft Visual Studio 2008 development system, and Microsoft Expression Blend design software, to build a feature-rich, downloadable application that helps to bring the Blockbuster brand into the digital spotlight. The Blockbuster OnDemand application provides customers with top-quality video downloading, playback, and synchronization to portable devices. And, with its integrated development tool set, Blockbuster can quickly and easily update the application with new features and functionality.

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