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Equifax wanted to implement a robust contact center solution that enables Equifax to track the complete lifecycle of sales calls and map them to outcomes to improve the effectiveness of sales operations and improve the performance and productivity of sales teams that market credit intelligence and fraud detection solutions to consumers and commercial customers. The challenge was to implement an easy-to-use system to ensure rapid adoption and jumpstart time to value. Equifax replaced a traditional inbound/outbound telephone system with Oracle Contact On Demand, a hosted, scalable, robust, and easy-to-use call center solution.
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