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HBOS is the largest mortgage and savings provider in the UK, serving more than 22 million customers across the region. HBOS' Flexible Benefits Programme has been an integral part of the company's colleague reward strategy. In 2007, the HBOS Human Resources (HR) team saw that the needs and desires of its colleagues had changed dramatically. Many felt that the existing benefits programme was not relevant to their lifestyles. To reinvigorate the Flexible Benefits Programme and increase colleague participation, HBOS sought to engage colleagues at every level. HBOS turned to ExcellerateHRO for the tools to revamp its Flexible Benefits Programme. ExcellerateHRO designed and implemented an interactive Web site to allow colleagues to search for, review and enroll in HBOS' Flexible Benefits Programme. HBOS increased colleague enrollment by 30 percent.
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