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Planning their fourth location, Diane and Roy Reinsch realized that Belle Provence could no longer rely on vague category totals from the electronic cash register. Without knowing exact sales by item, they bought by intuition more than analysis, and had no way to know which customers preferred which of the store's 5,000 gifts and decorations. Roy thoroughly examined and tested many retail system offerings. He found that a two-register Microsoft Point of Sale system would deliver the smoothest customer transactions, clearest inventory reports, and fastest purchasing. Today, reports pinpoint exactly which SKUs moved in what quantities. This data enables exact reordering, so purchasing is science, not guesswork.
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