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Experian QAS wanted to maximize sales effectiveness by accelerating the sales process, leveraging cross- and up-sell opportunities, and gaining real-time lead and pipeline visibility across all channels and gain a complete, up-to-date lifetime view of each customer. The challenge was to run real-time analyses of revenue and profit margins and share timely, usable intelligence across the enterprise for improved forecasting, planning, and strategic decision making and build a sales, marketing, and customer management framework that the company can replicate globally to meet target annual revenue growth. Experian QAS replaced end-of-life legacy system with Oracle's Siebel Sales to automate and optimize every stage of the customer lifecycle and chose Siebel Sales for its scalability, and rich and extensible functionality.
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