Extended Validation Green Address Bar Means Safety to Customers and Increased Sales to eVitamins

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Executive Summary

eVitamins has been providing vitamins and nutritional supplements over the Internet since 1999. Unlike others in the industry who have relationships with only a few suppliers, eVitamins works with over 300 vendors and offers more than 10,000 products - at prices 20% to 70% below brick-and-mortar retail stores. The challenge was to provide the highest level of security for sensitive customer information, convey this security consciousness to Web site viewers and leverage consumer peace of mind to boost sales. eVitamins deployed VeriSign Secured Seal and VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates.

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