Security

Extended Validation Reduces Cart Abandonment by Over 30% for Hepsiburada.com

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Executive Summary

Hepsiburada.com is the number one e-commerce company in Turkey with a market share of approximately 35 percent. The site provides online shoppers with the opportunity to purchase over 180,000 products including computers, office supplies, sports equipment, and much more. The challenge was to decrease shopping cart abandonment and to remain the leader in the Turkish e-commerce market. Hepsiburada.com deployed VeriSign Secured Seal and VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates.

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