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Faberge wanted to re-launch a global brand - aimed at a very select target market - by recreating a luxury brand experience online, reaching clients wherever they may be. Faberge provided each client with an individual, highly interactive and personal service online. The client may, at their discretion, interact online with their dedicated sales advisor to help them explore and discover individual pieces. IBM used its Accelerated Visioning process to understand Faberge's requirements for the unique project, and then redefined the online shopping model, translating traditional luxury selling methods to the Web.
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