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Alberici is a general contractor based in St. Louis, Missouri, that generates U.S.$1.13 billion in revenue a year. Across 11 company divisions, sales staff managed customer and sales information on an individual level by using a combination of spreadsheets and e-mail, and then entering the data into a CRM system. To centralize this information and gain business insight, Alberici teamed with Microsoft Gold Certified Partner Quilogy and implemented Microsoft Dynamics CRM. By enabling sales staff to record customer and associated sales information through the familiar Microsoft Office Outlook interface, Alberici has driven adoption and more effectively captured and centralized key sales information.
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