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Genes Reunited is the leading family history Web site in the United Kingdom (U.K.). Its 9.7 million members use the service to build family trees and trace the histories of their ancestors. Because location is a crucial factor in many searches on the Web site, the company's management team decided to implement a mapping feature using Bing Maps for Enterprise. Released in January 2009, the tool helped to boost the number of unique visitors by 55 per cent.
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