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Farmers Insurance Group, Inc. wanted to consolidate disparate Customer Relationship Management (CRM) platforms to provide a holistic view of Independent Agent (IA) and Exclusive Agent (EA) data and reduce IT costs. The challenge was to improve process efficiency by automating manual CRM tasks. Farmers Insurance Group, Inc. developed and implemented Farmer's MyFieldPoint platform based on Oracle's Siebel CRM applications to provide an enterprisewide view of IA/EA data and improve CRM process efficiency and decommissioned disparate legacy CRM systems.
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