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Fashion Retail Company Improves Reporting and Enhances Efficiency by 30 Percent With Business Management Software

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Executive Summary

Established in 2001, Genesis Colors (P) Ltd. had a vision to create a global fashion conglomerate on the lines of international fashion houses. Genesis Colors was using FACT, an integrated business accounting software, to manage all its core accounting and financial tasks. The system lacked the visibility to real time information. The database maintained was not secure and robust and thus led to many tribulations. Sales and distribution was not covered by the existing system and another process was required to manage this module. The company desired a single integrated system to manage not only accounts and finance but overall business processes.After a thorough research and a detailed analysis of all the technology options available in the market, Genesis Colors decided to focus its software development on the Microsoft Dynamics NAV platform. NAV matched the requirements of being cost effective, flexible and an integrated solution. The solution was implemented in June 2006. It was implemented in two phases at the corporate office in Gurgaon, sales showrooms and warehouses across the country and then job work locations.Microsoft Dynamics NAV 4.0 SP3 is a business management solution that has completely standardized the financial management system. It has been instrumental in driving greater operational efficiency. It supports to increase competitiveness in the industry. The system is more flexible and reconciles faster.

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