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Colin's Jeans likens its stores to a theater production, where sales staff treats the customer as the star of the show. Behind the scenes, Dr. Sel?uk Aksak, Ero?lu Enterprise IT Group Coordinator, ensures the company's solutions help keep the audience enthralled. When challenged by poor communications between sales, operations, and finance, Aksak integrated the functions with a business management solution: Microsoft Dynamics AX supported by Microsoft SQL Server 2005, Windows Mobile 5.0, and Microsoft Office 2003. Today, employees access consolidated data to gain customer insight, optimize inventory, and automate processes.
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