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AgFirst provides funding and back-office services to agricultural associations, which provide financing to more than 80,000 farmers, ranchers, and agribusinesses across 15 states in the eastern United States and Puerto Rico. AgFirst needed an adaptable CRM platform to support its federated IT application service offering. Its customers needed a CRM solution to nurture close customer relationships. AgFirst implemented Microsoft Dynamics CRM and developed a core CRM solution. The company then offered CRM as a hosted service to its member Associations who could tailor it to their business needs.
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