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Shipping leader FedEx wanted to provide customers with more value by integrating FedEx services directly into its customers' business applications to complement their functionality, so it decided to develop a number of applications for the 2007 Microsoft Office system. One such application, known as FedEx QuickShip, provides an easy way for customers to ship packages while working in Microsoft Office Outlook 2007 or Outlook 2003. FedEx developed the applications using a software-plus-services approach and tools such as Microsoft Visual Studio 2005. All the applications support the company's goals of increasing access to FedEx services and improving customer productivity and loyalty. By increasing access, FedEx hopes to boost its revenue while maximizing the use of existing technology assets.
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