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Ferrovie dello Stato Improves Customers' Online Ticketing Experiences by Analyzing User-Behavior

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Executive Summary

Ferrovie dello Stato wanted to get prompt, precise insight into bottlenecks and usability problems in the Web site's rail ticket order process and establish a single source of truth for business and IT departments, which previously used different sources of data to analyze the same things. The challenge was to gain early warning of Web site slowdowns and performance problems before they affect customers and ticket sales. Ferrovie dello Stato implemented Oracle Real User Experience Insight to enable analyzing and mapping the online order process to identify the causes of bottlenecks and performance problems.

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