Financial Services Company Achieves Higher Engagement by Doubling Ads Per Page
A leading financial services provider wanted to better understand how running two ads, simultaneously, on the MSN Money stock quote page affected consumer interest and engagement. Microsoft Advertising responded with a research study comparing the behavior of consumers that were exposed to two ads on the same page versus those who only saw one. Microsoft Advertising split visitors to MSN Money into two groups. One group of viewers saw two of the financial company's ads, a 120x60 tile ad and a 300x250 rectangle ad while the other group was only exposed to the tile ad.