Project Management

First Milk Drives Sales Growth With Real Time Business Visibility and Smart, Agile Performance Management

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Executive Summary

First Milk wanted to leverage timely visibility of the sales and profitability of each product and customer to improve planning accuracy and react to new consumer trends in the fast-moving food retail sector and provide financial and sales decision-makers and analysts with around-the-clock, self-service access to personalized, usable intelligence and interactive, intuitive multidimensional reporting capabilities. First Milk used Oracle Essbase to power a custom analytic environment to enable product, sales, and finance managers to rapidly model complex business scenarios and perform "what-if" analyses and chose Oracle Essbase for its unrivalled Online Analytical Processing (OLAP) technology "Speed-of-thought" slice and dice functionality, ability to consolidate data from a variety of sources, and seamless interface with Excel.

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