Date Added: Apr 2012
With the trend toward consolidation in the banking industry, small and midsize banks and credit unions are seeking new ways to attract, retain and grow profitable customer relationships while competing with the resources of new mega banks. Working with IBM, Fiserv is turning billions of transactions into actionable insights that help these banks better target offers and maximize their marketing dollars. The use of cloud technologies to consolidate and virtualize servers helps reduce costs and increase availability. The result of deploying IBM were estimated increase of 100 percent or higher in the response rate to targeted marketing initiatives; estimated IT savings of USD8 million in five years.