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The company operates more than 300 fitness clubs in locations across the United States, offering full service facilities, as well as personal training, educational programs, and other services. The company was seeking a better platform to support its operations and aggressive growth plan. Without such a platform, performance of company-wide go-to-market strategies could be slow and haphazard, especially with new locations coming on line. The need was also driven by requirements to increase manageability of voice services for hundreds of locations. Verizon Business implemented Voice over IP (VoIP) via an IP Trunking solution over its Private IP virtual private network service.
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