Data Management

Flavorus: Ticketing Company Scales to Sell 150,000 Tickets in 10 Seconds by Moving to Cloud Computing Solution

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Executive Summary

Flavorus sells event tickets for venues, artists, and promoters through its website. In January 2011, it decided to host its ticketing application in the cloud, rather than on-premises, to handle traffic for a large music festival. The company built its Jetstream application to work with the Windows Azure platform and adopted sharding, a partitioning technique that spreads ticketing data across multiple database servers. It spent only a few months developing and testing the solution. During testing, Flavorus sold 150,000 tickets in 10 seconds by using 550 Microsoft SQL Azure databases. The company uses the application for all of its high-volume events and benefits from dramatically reduced costs and capital expenditures, exponential scalability, high data reliability, fast time-to-market, and a new competitive landscape.

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