E-Commerce

Football Hero Wins Fans for Pepsi

Free registration required

Executive Summary

Pepsico International wanted to build on the success of its PepsiMax Club campaign. The goal was to attract male consumers aged 18-34 from new markets to its interactive digital football experience to expose them to the PepsiMax brand. Pepsico International wanted to build on the success of its PepsiMax Club campaign. The goal was to attract male consumers aged 18-34 from new markets to its interactive digital football experience to expose them to the PepsiMax brand. The Microsoft Advertising Global Creative Solutions team worked closely with PepsiCo International Digital Marketing and OMD International to design, build, and deploy the campaign. Microsoft Advertising promoted the campaign in 14 gobal markets via editorial and media properties such as Xbox.com, Xbox LIVE, Hotmail, and the MSN Portal.

  • Format: PDF
  • Size: 793.9 KB